This study investigates the factors influencing the adoption of modern technology, specifically focusing on 5G technology, by telecommunication firms in Kenya. The research delves into technological, individual, and organizational aspects affecting adoption. Utilizing a descriptive research design, data was gathered from middle to senior management employees in the sector through structured questionnaires. Correlation and regression analyses were employed for data interpretation. The findings underline the significance of technological, individual, and organizational factors in technology adoption. Lack of technical knowledge, individual preferences, and organizational commitment were identified as key influencers. Recommendations include matching emerging technology with appropriate infrastructure, ensuring user-friendly designs, fostering awareness, encouraging individual innovation, and investing in employee education and training.

The study explores the adoption of modern technology, specifically 5G technology, by telecommunication firms in Kenya. It aims to understand the technological, individual, and organizational factors influencing this adoption. The research addresses gaps in understanding the challenges faced by both individuals and organizations in embracing new technology in a dynamic and competitive environment.

Prior research and literature are examined to contextualize the study. The review highlights the importance of technology adoption in enhancing organizational efficiency and competitiveness. It delves into existing theories and findings related to technological, individual, and organizational factors that impact the adoption of modern technology, providing a foundation for the current study.

The study employed a descriptive research design, collecting data from middle to senior management employees in telecommunication firms using structured questionnaires. Through correlation and regression analyses, the research explored the relationships between technological, individual, and organizational factors and their influence on the adoption of modern technology, particularly 5G technology. Key findings emphasized the significant impact of technological knowledge, individual preferences, and organizational commitment on technology adoption.

The research concludes that the adoption of modern technology in Kenya, specifically 5G technology, is influenced by a complex interplay of technological, individual, and organizational factors. Lack of technical knowledge, individual preferences favoring manual systems, and organizational commitment emerged as critical challenges. Understanding and addressing these factors are imperative for successful technology adoption in the telecommunication sector.